Freelance Reporter & Editor
Los Angeles | May 2020 to Present
Freelance reporter covering the beauty industry, travel, and L.A. culture with bylines in Bazaar.com, Allure, Los Angeles Magazine, WWD, Beauty Independent, Vox.
Freelance, part-time editorial director for beauty and culture site RoseInc.com. Duties: Plan and manage the editorial calendar with in-depth reporting on environmental issues (such as beauty product contamination, sustainability, and equity) and profiles that speak to the sea change of the beauty world as well as growth-focused content.
Senior Editor
Refinery29.com, Vice Media Group | February 2015 — May 2020
Opened its first West Coast office and edited the Los Angeles section of Refinery29. Working with a small internal team plus freelance reporters, we covered fashion, beauty, lifestyle, and celebrity, all through a SoCal lens.
Co-created, co-produced, and hosted SHADY, a Webby award winning digital investigative Youtube series on the culture, commerce, and controversy of the global beauty industry.
Generated over 77 million page views from 18 million unique readers between 2016-2018 by writing many of R29’s most-successful features, investigations, and stories at the time on culture, lifestyle, and the beauty industry.
Represented R29 on news and lifestyle segments and podcasts, including AP News, Dr. Oz, Access Hollywood, Cheddar News, MTV’s True Life Now, Netflix’s Broken docuseries, the KTLA Morning News, Nickelodeon specials, and more.
Host and produced Google and Facebook Youtube News initiatives.
Senior Editor
VioletGrey.com | May 2014—February 2015
Wrote and edited stories across the content and commerce media property, including celebrity editorials, features, and service pieces.
Founding Editor
Byrdie.com, Clique Media | June 2012—May 2014
Grew organic traffic to roughly 2 million unique views per month and 100k social followers within one year with dynamic beauty news, exclusive features, and highly shareable beauty and celebrity content.
TV Press Appearances: AP News, Dr. Oz, Access Hollywood, Cheddar News, MTV’s True Life Now, Netflix Broken docuseries, the KTLA Morning News, Nickelodeon specials, and more.
Awards: 2020 Webby People's Voice Winner: Shady: The Dark Secret Behind Your Favorite Makeup Products
Education: California State University, Northridge / B.A., Journalism